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GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign

by opening offices in Italy, Spain and Brazil before acquiring the Biro Swan factory in England in 1957 ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...

AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene

controversial image. First Drinks Brands recently launched a club tour in the north of England to promote its ...

REVIEW: Marketing and advertising news in the week’s press

Champions League and the past three European Championships. - Marketing The beleaguered England ...

Optica focuses on health and fashion in review

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its...The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it. Optica is looking to run a campaign through local media and trade ...

Keene chosen for Tia Maria’s consumer PR

third year, will be held in clubs throughout England. To completely penetrate our market we ...

Bass Brewers splits consumer account

renamed the Worthington Cup. The Cup, a knock out football tournament between 92 clubs in England ...

Kwik Save revises its PR after Somerfield merger

for the Kwik Save brand in England in-house. Press enquiries for Kwik Save were previously dealt with by Shandwick in England and Biggert Donald in Scotland. Shandwick will not work for the merged company ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

the England three lions logo on own-label packaging, and the right to call itself the Official England...the England three lions logo on own-label packaging, and the right to call itself the Official England Supermarket . With other retailers and official England sponsors such as Ariel and Carlsberg all ... s as the Official England Supermarket the company wanted to promote a more contemporary image for itself ...

HOT LINE

s accounts. Nike has denied that it pulled a press ad featuring the England player, David Beckham ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.