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MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

in England next summer. Matches will be played around the country starting in May and finishing in June ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...

FOCUS: INFORMATION SERVICES - Working on a need to know basis/In the world of high finance, where a wealth of information is instantly available 24 hours a day, it’s not just who you know, but what you know that can give you the edge over your com

06 Nov 1998 | by PETER ROBINSON

thinking to find what you are looking for. If the Bank of England announces that it is cutting ...

Why poor infrastructure can render PR spin ineffective

30 Oct 1998 | by BERNARD INGHAM

, Governor of the Bank of England, who bleakly concluded, when pressed by a journalist as to whether he...It has been a bad week for spin doctors and it doesn t look as if things are likely to improve much. This is because their infrastructure is all wrong. Let s start with Steady Eddie George, Governor of the Bank of England, who bleakly concluded, when pressed by a journalist as to whether he ...

CAMPAIGNS: Sponsorship - Plain sailing for yacht sponsors

30 Oct 1998 | by JENNIFER WHITEHEAD

and an appearance at an England rugby international at Twickenham. Atkinson Courage worked with PR partners ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

Champions League and the past three European Championships. - Marketing The beleaguered England ...

STOP PRESS

08 Oct 1998 | by STEVE BELL

at England games and FA Cup finals for the next four years. Saatchi s Martin Brophy has moved ...

IN-HOUSE SURVEY: Home front - This year’s survey shows that in-house evaluation still has a long way to go. Stephanie France reports

21 Aug 1998 | by STEPHANIE FRANCE

and Hong Kong, the footwear is still manufactured in and around England s shoe capital, Northampton ... his team, creating head of media relations posts for both the north and south of England, filled ... condoms: prophylactics in England s home kit colours. There was also the invention of the UK s first ...

VW in branded bank spin-offs

20 Aug 1998 | by LUCY BARRETT

authorities and the Bank of England. This will be the first stage in VW s ambitious plans to launch a ...

Walker handed new RBS role to help build corporate profile

07 Aug 1998 | by IAN DARBY

PR manager for the North of England. Prosser s team handles communications for the corporate ...

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