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MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

in England next summer. Matches will be played around the country starting in May and finishing in June ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

Coca-Cola, Atlanta, how may I help you? Hello, I m a journalist from England trying to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ...

CAMPAIGN MEDIA AWARDS 1998: Best One-Off Stunt - The daring exploits of an eight-foot sausage

27 Nov 1998

first performance was at the England team s final training session before their trip to France....first performance was at the England team s final training session before their trip to France ...

AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene

26 Nov 1998 | by HARRIET MARSH

controversial image. First Drinks Brands recently launched a club tour in the north of England to promote its ...

MARKETING MIX: I’ll name that brand in one!

12 Nov 1998 | by ALEX BENADY

England s Pride and Glory and Builds Health ....endlines included England s Pride and Glory and Builds Health . The heyday of this brand ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

Champions League and the past three European Championships. - Marketing The beleaguered England ...

INTEGRATED: VIVE LE FOOTBALL

22 Oct 1998 | by JASON GONSALVES, Associate Director, Un

The Brief Bass standard lager brands Carling and Tennent s are linked with domestic football competitions in England and Scotland respectively, so World Cup 98 presented an opportunity to link the beers with the beautiful game . Bass was looking for a theme that would bring ...

STOP PRESS

08 Oct 1998 | by STEVE BELL

at England games and FA Cup finals for the next four years. Saatchi s Martin Brophy has moved ...

SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers

17 Sep 1998 | by HOLLY ACKLAND

an eight-foot Peperami Fanimal to the England training ground prior to the World Cup. The Fanimal ...

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