to remove filtersSTOP PRESS
08 Oct 1998 | by STEVE BELL
at England games and FA Cup finals for the next four years. Saatchi s Martin Brophy has moved ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...
Boots holds on to Do It All pair
27 Aug 1998 | by BINNUR BEYAZTAS
is Media Insight. Focus DIY operates mainly in the north of England as a discount store ...
CAMPAIGN DIARY: An Owen-goal for ABC
21 Aug 1998 | by MAIRI CLARK
was for none other than the squeaky-clean Michael Owen with the photographic clue of an England footballer ...
Argos and White Arrow to pilot home shopping
20 Aug 1998 | by LUCY BARRETT
-west of England and expects to extend the service nationwide next year....Catalogue retailer Argos is to test a home-shopping service in 54 stores in the north-west of England and expects to extend the service nationwide next year. The trial will make use of parent company Great Universal Stores national carrier network, White Arrow, with next-day delivery ...
HOT LINE
17 Jul 1998 | by ELEANOR TRICKETT
s accounts. Nike has denied that it pulled a press ad featuring the England player, David Beckham ...
MARKETING MIX: Boots wants to be like Prudential
09 Jul 1998 | by JAMES CURTIS
-of-the-organ vox pop. Shortly after the Colombia match, the streets were full of tanked-up England fans ...
STOP PRESS
02 Jul 1998 | by LISA CAMPBELL
the England v Argentina match this week. A 30-second spot in London was available for between pounds 80...Burger King, Caffrey s and One 2 One have snapped up last-minute advertising bargains during the England v Argentina match this week. A 30-second spot in London was available for between pounds 80,000 and pounds 100,000 - nearly half the price of a similar spot during the England v Romania match last week ...
STOP PRESS
11 Jun 1998 | by LISA CAMPBELL
five medals for the members who were not originally included in its official England Squad Medal ...
Budgens raises marketing’s role
28 May 1998 | by DANNY ROGERS
based in the South-east of England. Its advertising budget has rarely exceeded pounds 500 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
