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NEW MEDIA: Real-time banner information from MS

18 Nov 1999 | by BEN ROSIER

on November 17 to coincide with the second leg of the England-Scotland Euro 2000 qualifier. Its ads ...

HOTLINE

01 Oct 1999 | by LISA CAMPBELL

that will see the digital channel available in a further 850,000 homes across England. About two ...

Briefs

16 Sep 1999 | by LUCY BARRETT

database, which currently holds four million donors. Vauxhall has signed a deal to sponsor England ...

NEW MEDIA: Briefs

26 Aug 1999 | by IAN DARBY

surveyed were online at home, compared with 13%-17% in Northern England. Internet penetration is lowest ...

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

26 Aug 1999 | by HOLLY ACLAND

England and New Zealand. Each hamper, sourced by Swordfish, contained an indoor cricket set, a cricket ...

Briefs

29 Jul 1999 | by IAN DARBY

with the paper in England, Wales, Ireland and Northern Ireland and is supported by a radio campaign through ...

MARKETING MIX: Birth of a Galaxy celebrated with Australian prize

08 Jul 1999

station in the North East of England? One solution is to hold the launch in London and throw in a free...How do you persuade London-centric media buyers to turn up to the launch of a regional radio station in the North East of England? One solution is to hold the launch in London and throw in a free two-week holiday in Australia. At least this was the policy at Chrysalis Radio for the launch ...

DIRECT: South Western’s pounds 2m integrated job to Interfocus

10 Jun 1999 | by TIM GREENHILL, Managing Director, Baste

other services. It also supplies gas across the south of England. ...

Vodafone attacks BT’s bid to ambush cricket

27 May 1999 | by IAN DARBY

BT has come under fire from Vodafone for using guerrilla marketing tactics around the Cricket World Cup. Vodafone is one of the event s official sponsors and its complaint about BT s activities has been backed up by the England and Wales Cricket Board (ECB). BT has been promoting ...

FIELD MARKETING: Making the most of the concourse - Although concourses can deliver large numbers, targeting can be a problem, as can asking people to stop and chat

06 May 1999 | by RACHEL MILLER

and the south-east of England. The promotion targeted potential Eurostar leisure travellers at venues ...

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