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OPINION: PR has key role in global warming debate

at a worse time with England so recently ravaged by the elements. And it would create a formidable PR ...

FOCUS: PUBLIC SECTOR PR - Unions strike back. Aided by new technology and services, union membership is now on the increase. Geoff Sawyer discovers how the major players have managed to turn their image around to attract new recruits

to the union in the South-west of England. Alan Swales, the union's senior regional industrial ...

CAMPAIGNS: Judge and Jury - Pointing the finger of blame at World Cup pulling power/Calling on the World Cup as a convenient excuse for poor financial results simply doesn’t wash, says Nick Fitzherbert, director at Ludgate

. Without fail. I also know and accept that England tends to qualify only once every eight years ...

OPINION: News Analysis - Imagination in the field for Euro 2000 sponsors. Association with one of summer’s biggest sporting events is not just about being seen, but offers a number of PR opportunities for sponsors

, the last tournament held in England. He now finds himself on the other side of the sponsors tent ... that penalty in the last minute of the crucial match - what happens after England get knocked out? This blow ... are in it for the long haul, he adds. Even so, failure can have an effect, Mancais says. When England didn ...

Campaigns: Sponsorship - Homing in on the cult of the spinmasters

nightclub. Homelands is a dance music festival held simultaneously at outdoor locations in England ...

STOP PRESS: The Big Group wins PR for England awards

The English Tourism Council has hired The Big Group to run PR for the England for Excellence...The English Tourism Council has hired The Big Group to run PR for the England for Excellence awards throughout 2000. The account covers PR, advertising, event management and sponsorship. Ed Riseman at The Big Group will lead the account, reporting to ETC communications director Robyn ...

DIARY: Young gun blazes a trail from PR star-studded Cheshire to IPR heights

figures involved in the top junior PRO award come from the same small area of north-west England ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.