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DMA investigates cost of recycling UK's direct mail

for England and Wales, firms would, for the first time, have a duty to pay for the cost of recovering junk ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales ...

DIRECTWATCH: Bristol & West links to charity

of England, it became part of the Bank of Ireland Group three years ago in a pounds 600m deal which ...

TBWA kicks off John Smith’s TV push

will be featured on The Sun s People s Court , a panel of readers who will meet to discuss the England team ... spot during England s opening game against Portugal on Monday. The ad shows an attractive ... shot of the cardboard hero lying on a sun lounger watching England play football. Additional ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

. Ultimately, he is the brand manager of the England football team and of the FA Cup tournament ...

CAUSE RELATED MARKETING: How the NSPCC is a boon for brands - Backing charities like the NSPCC offers broad benefits to brand profiles

by mailing a pledge pack to all 23 million households in England, Wales and Northern Ireland (NSPCC has a ...

CAMPAIGN DIRECT: ISSUE: ALCOHOL BRANDS - Drinks advertisers adopt the personal approach/Alcohol brands are using DM to develop an intimate relationship with consumers, Kate Dale says

-aged, middle class and middle England. Although it is the clear market leader, it is being squeezed ...

MEDIA: Briefs

of its roll-out of the BIG network in the North of England . The new station, which goes on air from ...

DIRECT: Daily Number chooses Haygarth for UK launch

costs 50p a ticket for a lottery-style draw and is initially to be sold only in the North of England ...

MEDIA CHOICE

Wembley during the England versus Argentina match last week....around Wembley during the England versus Argentina match last week. Last Wednesday I discovered Zoofootball.com on my way to the England versus Argentina match at Wembley. They were hard to miss - its ... smile to an England performance. Client Zoofootball.com Creative Do Media agency Rocket ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.