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Lucozade turns to RED for Sport drink accessibility

Sport's sponsorship rights, including the FA Premier League, England Rugby Football Union, the Amateur Rowing Association and the London Triathlon. Former England captain Alan Shearer is the brand's official ...

ISBA SUPPLEMENT: Advertising through the ages - As ISBA draws near to its centenary, James Curtis charts the growth of the advertising industry and the ways in which society has shaped its course over the past 100 years

TV ad for Church of England, during News at Ten. 1994 Lads' mags phenomenon begins with launch ...

Lloydspharmacy film offers help to the sick

Mustoe Merriman Herring Levy has created Lloydspharmacy s first brand-building campaign, which will focus on the 1,300-strong chain s pharmacists. The 40-second commercial, which will break next week, was shot in the North East of England and the Scottish borders. It shows different pharmacists calling ...

CAMPAIGNS: Judge and Jury - Pointing the finger of blame at World Cup pulling power/Calling on the World Cup as a convenient excuse for poor financial results simply doesn’t wash, says Nick Fitzherbert, director at Ludgate

. Without fail. I also know and accept that England tends to qualify only once every eight years ...

Briefs

, most recently as area sales manager for the south of England. Wilkinson replaces Graeme Laws who ...

CAMPAIGNS: Financial PR - Burton links football into its fashion

relationship with the England football team. The logic of it was strong - 75 per cent of Burton s male customers were England fans - but with the Euro 2000 championship on the horizon, awareness ... it came to the third leg of the strategy - providing suits for the England team. Previous ...

CLIENT ROUNDUP

is the official kit supplier to the England squad and was one of seven sponsors recruited by the Football ...

Safeway hires Life for media work

added that the province s retail market, while different to England, is similar to Scotland. Local ...

CLOSE-UP: LIVE ISSUE/ALTERNATIVE ADVERTISING - Mainstream advertisers embrace camp culture. Alternative lifestyles have become a staple of FMCG campaigns

. They nestle safely in their middle-England heartland and leave the daring stuff to niche brands targeting.... They nestle safely in their middle-England heartland and leave the daring stuff to niche brands targeting young folk. But middle-England s tastes are changing. The suburbs may not be ready to embrace ...

Briefs

-14 in the North West of England. ABC said that the sales could not be included because payment to the retailer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.