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OPINION: MARKETING SOCIETY - New positioning for old charities brings rewards

As they enter the new millennium, charities with roots in Victorian England must look to the future...As they enter the new millennium, charities with roots in Victorian England must look to the future. Many are communicating their brand positioning through awareness campaigns in addition to traditional fundraising activities. The public is critical of unnecessary expenditure by charities ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

obvious candidate at present is young England star Jonny Wilkinson. The difference between the two ...

Poulters begins TV branding campaign for Morrisons chain

Morrisons, the North of England-based supermarket chain, is switching tactics with new TV...Morrisons, the North of England-based supermarket chain, is switching tactics with new TV advertising aimed at matching Asda s offering. The TV campaign signals the start of the first attempt at brand building by Morrisons, which has traditionally used the medium for product and price ...

CLOSE-UP: LIVE ISSUE/REVIEW OF e - New novel offers an insider's view of ad industry. Reality and fiction collide in e, an expose of adland, Andrew Cracknell reveals

be loosened after a damned good lunch. 020 7262 5077.) She s from the North of England and when asked why ...

THE KINGS OF MADISON AVENUE: Mike Greenlees - Caroline Marshall talks to a 'decent bloke caught in a political mess', the head of the TBWA network

in London and his office in New York. He s going native and having a big New England-style wooden house ...

ANALYSIS: Will the Dome be demolished? - Nomura's withdrawal has prompted fresh speculation on the future of the Dome. Mark Kleinman reports

and by Sport England and educational facility the British Olympic ...

ANALYSIS: Web fuels consumer activism - Superempowered consumers are now using the web, their mobile phones, and some considerable PR savvy to take on big business and the government

sometimes looked uncertain whether to arrest them or take orders from them. This was middle England ...

POINT OF PURCHASE: Stand out in the pub - Sam Solley discovers how POP material can push a drink into consumers' minds as they enter a bar

rival Tetley s Bitter has also developed an association with rugby, as the official beer of the England ...

Yorkshire Post scoops two ad awards

The sales teams at the Yorkshire Post, the 250-year-old north of England regional newspaper...LONDON (Brand Republic) – The sales teams at the Yorkshire Post, the 250-year-old north of England regional newspaper, received two awards at the 2000 Newspaper Society Advertising Awards held in Bristol. The Regional Independent Media-owned paper was named Classified Publishing Centre of the Year and Display ...

Eastoe departure sparks Mirror staff reshuffle

Wales and Southern England. A new senior executive role is being created to oversee all the group ...

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