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Leeds shapes up with responsible drinking activity

Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of the club ...

Sainsbury's puts faith in Oliver as advertising icon

Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

." NUMBER OF DEATHS FROM CHRONIC LIVER DISEASE, ENGLAND* Age in 1970 1985 ...

ADWATCH STARS OF 2001

-priced, own-label ranges. The first products ('Tate' and 'New England' paint and 'Power-Pro' power tools ...

Tesco holds talks over £10m FA link

to five. Each commercial partner will have access to all FA properties, including Team England and the FA Cup. The FA is scrapping title sponsorship of the England team and FA Cup in favour ... England; Carlsberg, the FA's existing beer partner and Coca-Cola. The restructuring of the FA ...

Birmingham Midshires job goes to DLKW

. Birmingham Midshires is based mostly in the West Midlands, North-West and South-West of England ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

grew to love a Swede, as Sven Goran Eriksson guided England to the World Cup - which promises ... -theless, Bank of England governor Eddie George said in May he was "surprised" the economy was slowing. After a ...

PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large, financial firms are relying on PR agencies to smooth over troubled times

of media relations Vernon Everitt. In a joint statement with the Bank of England, the FSA advised ...

AGENCY 2001: TELEMARKETING AGENCY OF THE YEAR - MMGroup. MM Group is set to join the upper echelon of UK agencies as it sees fantastic returns on its £4m per year investments

of England, recently acquired its rival Hyder, which supplies Wales. Although it normally prefers ...

AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize

golf course, surrounded by three branded grandstands. The show was hosted by ex-England football ...

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