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Sainsbury's puts faith in Oliver as advertising icon

Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning ...

Tesco holds talks over £10m FA link

to five. Each commercial partner will have access to all FA properties, including Team England and the FA Cup. The FA is scrapping title sponsorship of the England team and FA Cup in favour ... England; Carlsberg, the FA's existing beer partner and Coca-Cola. The restructuring of the FA ...

Tesco holds talks over £10m FA link

. Each commercial partner will have access to all FA properties, including Team England and the FA Cup. The FA is scrapping title sponsorship of the England team and FA Cup in favour of creating five ... in the running to link up with the FA include Nationwide, which currently sponsors Team England; Carlsberg ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

of England, but that it was aware of the problem. Northerners have been proving problematic ... . But the concerns of England's regions seem only to be considered when it's too late. There's more evidence ... 's natural for agencies to assume that England does too. Of course it could just come down to self ...

OPINION: Cowen on ... Marks & Spencer

of the middle-England constituency on which the store built its past successes, but which is now threatening ...

Corporate giants take a
beating in McChina week

for its persecution of two environmental campaigners in what became England's longest-running trial ...

Safeway scraps online shopping venture

The grocery giant launched Wines Direct nationwide, offering customers the chance to purchase wine online and have it delivered to their homes. Separately, in April this year the store launched its Collect service across eight stores in England and Scotland, which allowed customers to do their shopping ...

The Screen test - Campaign Screen's international ad picks

action is no easy task. Enter Andrian Jendrosz England's only beer wrangler (props specialist). Sticks ...

NEW MEDIA: Waitrose poised to extend home delivery service

of the John Lewis Partnership, has 136 branches in the south of England, the Midlands and Wales. ...

NEWS INSIGHT: Waitrose goes online with Ocado - Mark Kleinman reports on a joint venture that is aiming to redefine grocery home shopping

-East of England only, and will target consumers who do not have local access to a Waitrose store. Ocado ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.