THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
of the Argentinian defence at a free kick with handbags flooded e-mail in-boxes -- 1-0 England. Beckham getting ...
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THE BOOK OF LISTS: The 10 best UK posters of 2002
20 Dec 2002
. ADIDAS The World Cup. An iconic young England captain with magic in his boots. A nation's massive ...
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
is the quintessential English brand yet it is based on an image of England that no longer exists other than ...
THE BOOK OF LISTS: The 10 Best Magazine Covers
17 Dec 2002
to boast a male cover star in the form of England and Manchester United football star David Beckham ... at the time but Beckham was some way short of being England's saviour. ...
THE BOOK OF LISTS: The 10 Top-rating UK TV Programmes
17 Dec 2002
beers in for the lads and lots of other liggers turned up too. Many of them had a Royal We. 5. ENGLAND ...
THE BOOK OF LISTS: The 10 Best Scoops
17 Dec 2002
that the fellow Swedes were playing ball together. With the England football team's World Cup campaign less than ...
THE BOOK OF LISTS: The 10 Top-rating European TV Programmes
17 Dec 2002
: 30.2 Score 2.0 (Brazil) When most people in the UK had given up on the World Cup as England been ...
THE BOOK OF LISTS: The 10 Best UK Press Ads
17 Dec 2002
These tactical ads demonstrated Mother's ability to interpret a demanding brief: that the sophisticated Schweppes drinker is able to distinguish the real from the fake. (In other words, eschew own label in favour of brands.) The image of Sven in his England pants and Blair having his bottom pinched worked ...
THE BOOK OF LISTS: The 10 Best Radio Ads
17 Dec 2002
the Jaffa Cakes brand with the England team during last Summer's World Cup was an astute move by McVitie ... not forget, We took them to the cleeeeeeaners. We will be back, England, We'll be back. Mvo: (in ...
THE BOOK OF LISTS: The 10 Best Letters in Campaign
17 Dec 2002
cards) remember that in England you can't lie on British TV about what anti-ageing cream does. It's a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
