PUBLIC SECT0R: The BTA carries out a B2B PR drive
27 Sep 2002
, London Tourist Board and the England Overseas Marketing Partnership.
The ads will promote the economic advantages and convenience of living in the North and attempt to counter the prejudices of southerners who think that the North of England is a cultural wasteland. It builds on successes such as the TV drama 'Cold Feet' and the Commonwealth Games, held in Manchester ...
, London Tourist Board and the England Overseas Marketing Partnership.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.