11 Dec 2003
| by Staff,
and Western Europe promoting England as a summer holiday destination, while a further campaign will run ...
27 Nov 2003
| by Daniel Rogers
VisitBritain's England marketing director, Michael Bedingfield, has revealed he is looking for a 30...and better co-ordination of the marketing of England.
The first campaign, through WCRS, will break in January, the peak holiday booking season. It will showcase England as a world-class holiday destination ...
the English Tourism Council in April, also plans to increase business tourism via the first dedicated England ...
27 Nov 2003
| by Daniel Rogers
to August 2003 totalled 649,800, an increase of 5% on the previous year. But England's World Cup success may ...
07 Nov 2003
overseas and to promote England domestically. Up to three agencies will be invited to join the roster.
09 Oct 2003
| by Daniel Rogers
The Rugby World Cup - a rare opportunity for England to actually win a major sporting event - kicks off there this weekend; Disney's Finding Nemo, perhaps the year's biggest film, is set in Oz; and Ned Kelly, an acclaimed movie about Australia's Robin Hood-style hero, has just gone on general ...
29 Sep 2003
| by Staff,
LONDON - VisitBritain, the tourism authority charged with marketing England inside the UK...The organisation, formed earlier this year after the merger of the British Tourist Authority and the English Tourism Council, is launching the £1.2m campaign under the banner "1001 reasons to enjoy England".
Direct response advertising, through WCRS, forms the key component of the campaign, which includes a TV ...
25 Sep 2003
VisitBritain, the tourism authority charged with marketing England inside the UK, is embarking on a...The organisation, formed earlier this year after the merger of the British Tourist Authority and the English Tourism Council, is launching the 1.2m campaign under the banner '1001 reasons to enjoy England'.
Direct response advertising, through WCRS, forms the key component of the campaign, which includes a TV ...
04 Sep 2003
| by Holly Acland, editor of Marketing Direct
of England last year and has set itself a target of answering 80% of calls in 15 seconds.
Jet 2 also has a ...
31 Jul 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
responsible for the approach made to the England football squad to enquire whether they were interested in a ...
the England team purchase, which then spawned further stories on The Palm itself and then on the growing ...
22 Jul 2003
| by Claire Billings,
The promotion is the first step in a reshuffle of the marketing department being instigated by Parkes, after he took on his new role in February.
Burns joined the airline in 1998 as senior product manager for England and was promoted to marketing manager for UK and Ireland, eventually adding ...
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