Campaign: Rugby roadshow capitalises on Cup win - Sports Marketing
13 Aug 2004 | by Maja Pawinska
: February-May 2004 Budget: £40,000-£50,000 After the buzz of England winning the Rugby World Cup ... the grassroots growth of the game. Between 1991 - when England lost in the World Cup final - and last year ... to 360 events. The Sweet Chariot Tour was launched to the media on 4 February, with England centre Mike ...



