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News Analysis: PR stunts juggle risk with success

England's footballing defeat at the hands of Portugal in Euro 2004....'We carried out a survey of our in-store opticians and yes, we saw quite a few Swiss cash in,' says Asda PR manager Ed Watson, the man behind the 'Free Eye Test for the Swiss' offer - borne out of the decision by Swiss referee Urs Meier to disallow England's late quarter-final goal that could have clinched ...

Editorial: McDonald's shoots itself in the foot

weekend's France/England clash was even more ill-judged. Of course, MPs rightly have differing views ... such as the Government-backed Sport England's push to encourage people to take more physical activity (which kicked off ...

Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

across 105 selected stores in London and southern England. Around 10,000 cartons of Sainsbury's milk were ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.