to remove filtersAgency of the Year: Public Relations Agency of the Year - Best of the rest
15 Dec 2004
for the agency have included promoting T-Mobile's sponsorship of Euro 2004, featuring former England footballer ...
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BBC set to probe Top Pops drink
15 Dec 2004
Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit-flavoured soft drinks. A spokeswoman in the BBC's litigation department said it planned to ensure ...
Food marketing: Where is the partnership?
08 Dec 2004
of England. It was funded partially by central government, but also by local and regional tourism authorities ...
Superbrands case studies: Highland Spring
06 Dec 2004
, several of whose players appeared in England's winning World Cup squad in 2003. The brand is also ...
New campaign: Lucozade Sport
01 Dec 2004
England international and Liverpool captain Steven Gerrard has been signed as the new face of Lucozade Sport. The 24-year-old will front an ad campaign breaking early next year, to be created by M C ... England colleague Michael Owen as the focus of the brand's marketing drive, in a two-year endorsement deal ...
McDonald's denies Harvey to star in post-I'm a Celeb ad
30 Nov 2004 | by Jennifer Whitehead,
are usually of the clean-cut variety and previous ads have featured former England football captain Alan Shearer and former England rugby captain Lawrence Dallaglio. Harvey had been struggling in the jungle ...
Media Awards 2004: Best Alcoholic Drinks Campaign
26 Nov 2004
to connect with the viewer at a "key passion point", just before England matches restarted. New technology ... Paris 1999" during the England v South Africa game) on the endframe, live. Sales in Fuller's pubs grew ...
Bombardier beer readies TV debut
10 Nov 2004
.5m integrated work, created by Team Saatchi, will introduce the endline 'Drink of England'. The line will be used on Sky Sports during the half-time breaks of England's rugby union matches against Canada, South ...
ScreenSelect teams with Papa John for winter campaign
01 Nov 2004 | by Joe Lepper,
in the south east of England. The £750,000 campaign, created by Albion, includes 48-sheet cross-track London ...
Private View: James Lowther, the chairman at M&C Saatchi
15 Oct 2004
England rugby team. So I'll give this ad the ultimate compliment and buy the product this week, before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
