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Digital Data Analysis hires direct marketing guru Stone

Stone's work will include new-business development and helping clients integrate DDA's service into their broader analysis and measurement approach. Stone is based at Bristol Business School, University of West of England, and is also part-time business research leader with IBM Business Consulting Services. Stone ...

Heinz relaunches soups range with sample roadshow

The campaign, developed by brand experience company Theatre, starts in October. The roadshow will visit city centres, shopping malls and consumer exhibitions across England, Scotland and Wales. Consumers will be invited to try three variants from Heinz’s Special premium soup range. The roadshow ...

Channel 4, Sky and BBC fight for England cricket rights

LONDON - A bidding war for the rights to televise England cricket matches is expected to is kick...Bids offered to the England and Wales Cricket Board for television coverage of the matches played ... and BSkyB have retained the rights to the international and domestic England cricket matches including Tests ... broadcaster. It is believed that the deal will be made before the England team leaves for its controversial ...

Favourite brands: Brands we love, brands we hate

the paper's success down to its consistency and appeal to Middle England values. 'We never try to run ahead ...

Debenhams set to review £18m account out of WCRS

, the woman who claims she had an affair with England captain David Beckham, was signed as the face ...

Adidas targets kids with animated Beckham ads

campaign starring an animated David Beckham - the first time the England football captain has appeared in a

Direct News: Heinz plans soup sampling drive

The campaign, developed by brand experience company Theatre, starts in October. The roadshow will visit city centres, shopping malls and consumer exhibitions across England, Scotland and Wales. Consumers will be invited to try three variants from Heinz's Special premium soup range. The roadshow ...

'One-stop home' firm opens

. Heywood has earmarked eastern England and the Midlands as prospective store locations. ...

Guinness backs Times' international rugby season guide

World Cup winners England take on Canada, Australia and South Africa while the Barbarians take on New ...

Adidas targets children with animated Beckham ads

-European TV campaign starring an animated David Beckham -- the first time the England football captain has

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.