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Brylcreem embarks on Ashes marketing drive

While the men s hairstyling brand is not an official sponsor of the England cricket team, batsman ... is just one of a number of brands taking advantage of the Ashes. However, the official England team ... to the England cricket team. Other commercial partners of the ECB (England and Wales Cricket Board) include ...

Government receptive to food industry, says Sainsbury's chief

relationship has now been rolled out to stores in the North West of England. ...

AG Barr profits bolstered by exotic fruit drink Rubicon

The company's surge in profits follows its acquisition of Rubicon for 60m in August 2008. The Irn-Bru brand is reported to have lifted company revenue by 8% after AG Barr invested 15m in a national marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon ...

Paper Round (25 August) - Which clients are advertising in the national press?

drop by". Morrison s pushes an offer on fresh fish in the Daily Express, while supporting England ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ...

Brands capitalise on England defeat

-in-cheek reference to England's World Cup defeat by Germany....Kia has run an ad in The Times, created by Inocean, which promotes Kia s seven-year warranty under the headline "Oh well, at least our warranty beats the Germans". Had England won the game, the ad placed ... 't win". Separately, supermarket giant Asda is also capitalising on England's defeat, by offering ...

World Cup to benefit only a few retailers

that the sector will be reliant on the success of the England team at the tournament. "Any potential fillip ... wearing an England football strip. The DIY retailer has stocked wheelbarrows featuring the St George ...

Marketing's Power 100

brewers to boost sales, but as official beer of the England football team, Carlsberg is running its ... of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...

Sony rolls out World Cup content on Bravia and Blu-ray

running a FIFA World Cup themed advertising campaign featuring former England managers Graham Taylor ...

Pringles lampoons social media addicts

, Pringles plans to run a football-themed online campaign featuring England striker Peter Crouch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.