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Don't make a promise you can't keep

promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers ...

Domino's prepares campaign to promote new sandwich menu

The pizza chain has rolled out its lunchtime menu across its 496 stores in England after soft-launching it in select outlets late last year. Domino's is now set for a marketing splurge behind its menu in the second half of the year. The company has heavily invested in social networks as part of its marketing ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ...

Marketing's Power 100

brewers to boost sales, but as official beer of the England football team, Carlsberg is running its ... of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.