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Campaign: Pepsi highlights music and soccer stars - Media Relations

involved on a project basis with football before, last year's sponsorship deal with the England team gave ...

Celeb-driven ads generate more news

newspaper stories about former England football captain Gary Lineker in drag, and the recruitment of Danish ... -Pepsi recruits Britney Spears and Pop Idol runner-up Gareth Gates. England football boss Sven Goran Eriksson's Sainsbury partnership with Jamie Oliver was ranked third. Former England cricketer Graham Gooch sustained ...

Lucozade turns to RED for Sport drink accessibility

Sport's sponsorship rights, including the FA Premier League, England Rugby Football Union, the Amateur Rowing Association and the London Triathlon. Former England captain Alan Shearer is the brand's official ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

obvious candidate at present is young England star Jonny Wilkinson. The difference between the two ...

Citigate extends on-line investor relations repast

. The company, which has also worked for EMI, Corus Group and the Arts Council of England, recently won ...

CAMPAIGNS: Charity - Tackling a matter of life and death

Shockingly, every fortnight, two women are killed by their current or former partners in England and Wales ... Gascoigne, the former wife of England footballer Paul Gascoigne, agreed to launch the campaign after she ...

STOP PRESS: Consolidated to push Which? brand

-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...

Are advertisers paying too high a price for star turns?

dry stringy stuff then reality broke in. Shortly after England s draw against Italy, when he ...

 

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