Inside the Mix
18 Jul 2005 | by Eleanor Trickett
!" at parties, dinner tables, and pubs all across England. Was the ad good? No, it was dreadful - poor acting ...
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Inside the Mix
12 Sep 2005 | by Eleanor Trickett
audiences through a b-to-b and b-to-c push. Living in New York with a family in England and a fair few ...
HOLMES REPORT: LIP's rise shows that advertising is inferior to PR at building relationships with consumers
28 Jun 2004 | by Paul Holmes
LIP was the subject of a monograph published by Admap, the publication of the World Advertising Research Center in England, written by Robert Heath of The Value Creation Company. LIP draws on studies in neuroscience that suggest the human mind is constantly at work, filtering information from numerous sources ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
involved on a project basis with football before, last year's sponsorship deal with the England team gave ...
Celeb-driven ads generate more news
19 Apr 2002
newspaper stories about former England football captain Gary Lineker in drag, and the recruitment of Danish ... -Pepsi recruits Britney Spears and Pop Idol runner-up Gareth Gates. England football boss Sven Goran Eriksson's Sainsbury partnership with Jamie Oliver was ranked third. Former England cricketer Graham Gooch sustained ...
Rowland gets 'stuck' with Teflon's global PR account
05 Feb 2001 | by HOLLY WILLIAMS
division in the north of England. Our role in London is to develop template plans which can ...
KPC enters UK market with a bang: merges with CGT, buys stake in CiB
29 Jan 2001 | by ROBIN LONDNER
ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions....ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions. KPC has acquired 12% of Communications in Business (CiB), the world headquarters for Confrad International, a network of independent advertising agencies. The London-based marketing and communications ...
Lucozade turns to RED for Sport drink accessibility
01 Dec 2000 | by JENNIFER WHITEHEAD
Sport's sponsorship rights, including the FA Premier League, England Rugby Football Union, the Amateur Rowing Association and the London Triathlon. Former England captain Alan Shearer is the brand's official ...
CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge
13 Oct 2000 | by BEN BOLD
campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales ...
OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds
22 Sep 2000
obvious candidate at present is young England star Jonny Wilkinson. The difference between the two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
