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Think BR: Making the most of Euro 2012 sponsorship

performance from England and the tidal wave of interest in the tournament this will engender along ... in the hands of Roy Hodgson and the squad. A strong performance from England will mean greater ROI ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

and ruin in north-west England and beyond....said, the Church of England is the Tory party at prayer, then the National Trust was ever the playground of the middle-aged, middle-class, middle-Englander. The uniform goods in the gift shops said ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

150,000 new players to our national game a target that will be tracked via Sport England s Active ...

Think BR: Sports advertising - you can't just play at it

of England rugby, we gave the brief straight to a creative team that included a writer that not only loved ... synched to England s games, and sent a rousing team talk to pump England supporters up for the game ...

Think BR: Leadership in times of change

. For Henry it was the fate of England. In the corporate world, shared purpose is unlikely to be as big ...

Vauxhall offers football hairdos on Facebook

In January, Vauxhall signed a four-year deal to become the sponsor of the England, Scotland, Wales and Northern Ireland football teams . Now the car manufacturer aims to drum up nostalgia ... football fans the opportunity to win tickets to the England v Holland match on 10 August, as well ...

CREATIVE STRATEGY: A pint of brand, please, Magners

, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England....of the man who doesn t know his own strength, which featured in the breaks during the recent England ...

Trading places: this week's people moves

) Stephen England-Hall , the former UK chief executive of the digital agency Razorfish , has been appointed ...

FA to pay out £500,000 to Fiat

The FA has signed a three-and-a-half-year deal with rival car brand Vauxhall to become headline sponsor of the England team , thus causing a conflict of commercial partners. The FA did not disclose specific financial details of the amount it had to pay to Fiat, which signed a four-year deal with the FA ...

Vauxhall to revive England home internationals after 25 years

international games between England, Scotland, Wales and Northern Ireland after a 25-year hiatus....The FA will confirm today (11 January) that Vauxhall has signed a four-year deal to be the new sponsor of the England football team. Vauxhall has also signed sponsorship agreements with the three ... managers, including England manager Fabio Capello. Rupert Pratt, managing director of sports agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.