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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

AG Barr profits bolstered by exotic fruit drink Rubicon

The company's surge in profits follows its acquisition of Rubicon for 60m in August 2008. The Irn-Bru brand is reported to have lifted company revenue by 8% after AG Barr invested 15m in a national marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon ...

Marketing's Power 100

brewers to boost sales, but as official beer of the England football team, Carlsberg is running its ... of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...

BR's full coverage of the downturn and the US newspaper industry

examining charing for online content at the New England paper. by Staff, Brand Republic 10-Aug-09 ... . It is being reported that whoever buys the Boston Globe will get another New England newspaper thrown ...

Underwear showdown as Beckham takes on Armani

on which Ronaldo has emulated Beckham, having replaced the former England captain at Manchester United when ...

Advertisers get online access to top-flight footballers

lifestyle magazine , Rio, to a database of 500,000 recipients. In 2005 former England midfielder Jamie ...

Work Club picks up Oakley creative account

Ian Poulter and England cricketer Kevin Pietersen. Headquartered in Hertfordshire, Oakley UK plans ...

City Republic: Retailers defy gloomsters as British shoppers rally to the cause

and November as they were spooked by gloomy forecasts, job losses and even the Bank of England's huge cut ...

City Republic: Shares defy recession

in the bank rate from the Bank of England, which will put further pressure on lenders, more likely ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.