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Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...

Punter Appeal - VCCP

09 Feb 2012 | by Katherine Levy

.3 and 5.4, and starred Coldplay and the England rugby team promoting the O2 Priority offering ... - Get up for England - 5.40 02 - Coldplay - 5.30 Jammie Dodgers - Toffee ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 Feb 2012

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Umbro sidelines John Terry from ad campaigns

07 Feb 2012 | by John Reynolds

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John...Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

O2 extends England rugby sponsorship for four years

06 Feb 2012 | by John Reynolds

is thought to trump the value of the previous £4m a year contract and will add England home matches to its...-year contract means that O2 will continue to be a kit sponsor of the senior men s England team, the men s second team and the women s team until June 2016. The 2015 Rugby World Cup is held in England in 2015 ... priority access to tickets for England matches at Twickenham stadium in addition to other benefits ...

Rugby's first interactive app launched for RBS Six Nations

03 Feb 2012 | by Arif Durrani

England rugby fans are being encouraged to participate in this year's Six Nations Tournament...:30 France 30-12 Italy Stade de France Sat 4 Feb 17:00 Scotland 6-13 England ... 16:00 Italy v England Stadio Olimpico Sat 11 Feb 20:00 France v ... Sat 25 Feb 13:30 Ireland v Italy Aviva Stadium Sat 25 Feb 16:00 England ...

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

02 Feb 2012

because it wasn't England. He claims Ogilvy never really got on with his English partners, who revered his ...

Brit Insurance marketing cuts threaten cricket sponsorship

31 Jan 2012 | by John Reynolds

sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... and communications director Mark Jones has already left. Brit signed a four-year deal with the England and Wales Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation ...

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

25 Jan 2012

. England, having failed at the first knockout stage, are instead remembered for dwarves, kisses and ferry ... . If the England team starts winning and playing exciting rugby again, the fans will engage, the media will gush ... initiative, reputationally it will have little effect if the England team continue to under ...

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

25 Jan 2012 | by Matt Willifer, Executive planning director, WCRS

experience, suburban England is full of such types, picking a fight over the topic that mums are already most ...

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