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Aviva signs radio deal to promote health insurance

national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...

Review of the Year: Top 10 marketing mishaps in 2011

handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ... . 7. ENGLAND'S DWARF-TOSSING RUGBY TEAM The England rugby union team's trip to New Zealand was overshadowed by a succession of off-field incidents. England vice-captain and royal husband Mike Tindall ...

Experimentation with digital outdoor is on the rise

, when Nike streamed live comments about England games to outdoor screens. The work seems to have ...

Cinema bids to defy doomsayers with new partnerships and platforms

focus for the industry. Last year, O2 hosted live 3D screenings of England's 6 Nations rugby matches ...

Curbs on marketing and media proposed by childhood review

and focus groups. The Office of the Children s Commissioner for England also submitted the views of more ...

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Jaguar sponsors sports news on Planet Rock

sporting events including Royal Ascot, The British Grand Prix and a summer test match between England ...

Broadcasters to build TV shows around apps

locations against each other, say, the North of England against the South. These kinds of apps offer great ...

ECB launches digital push around Ashes

The England and Wales Cricket Board has launched a digital offensive, featuring a video diary...The campaign, called "Follow Us", also aims to raise the profile of the England cricket team and encourage grassroots participation in the sport. Central to the campaign will be the highlighting of the online content provided around the series between England and Australia, including the streaming of video ...

Brands take out extra 'disgrace' cover

Recent cases include revelations about Tiger Woods' sex life that resulted in brands dropping him , and numerous cases of misdemeanour off the pitch by England footballers. According to Robert Barron of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ...

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