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09 Dec 2011
that making advertising for clients is a bit like managing the England team. And no, it's not because ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ... . 7. ENGLAND'S DWARF-TOSSING RUGBY TEAM The England rugby union team's trip to New Zealand was overshadowed by a succession of off-field incidents. England vice-captain and royal husband Mike Tindall ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
, when Nike streamed live comments about England games to outdoor screens. The work seems to have ...
Things we like
04 Aug 2011 | by Staff
one proper way to find out: the festival runs until Saturday. O2's Get Up For England Rugby ... of the world), O2 is helping England rugby fans face the early mornings watching it (live on ITV) with 50,000 free Rugby Breakfast Packs. The England team sponsor has created packs that contain Pieminister ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
Recent cases include revelations about Tiger Woods' sex life that resulted in brands dropping him , and numerous cases of misdemeanour off the pitch by England footballers. According to Robert Barron of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ...
Millions of children saw World Cup drinks ads says charity
19 Oct 2010 | by Maisie McCabe
that millions of children as young as four saw drinks ads during England's World Cup games this summer...., Magners, Fosters, Carling and WKD during live England games shown on ITV. A spokesman for Alcohol Concern ... alcohol ads during England s game against Algeria and 1.4 million children saw four alcohol ads during ...
Tiger Beer drops Wayne Rooney TVC
20 Sep 2010 | by Magz Osborne
SINGAPORE - Tiger Beer has dropped its high-budget TV ad featuring Manchester United and England
Paper Round (25 August) - Which clients are advertising in the national press?
25 Aug 2010 | by Sarah Johnson
drop by". Morrison s pushes an offer on fresh fish in the Daily Express, while supporting England ...
Kit Kat sponsors Sky World Cup in UK's biggest mobile campaign
07 Jun 2010 | by Sara Kimberley
five-year partnership with The FA in October and is an official supplier to the England team. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
