Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
The work takes a mischievous look at what a last-minute team-bonding session for the England squad may look like. ...
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Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
you" strapline, with a YouTube ad that pokes fun at the "sex-starved" England football team ...
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy ... , entertainment and other sports and encouraged to go that extra mile to "give their all for England ...
Taming the data deluge
05 Apr 2012 | by David Benady
, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ... to be added to current tools,' she adds. Maurel's role at Sport England is to use data to help various ...
Art Fund 'art guide' by 101
02 Apr 2012
It features 600 galleries and museums in England, Scotland and Wales, and lists all current and upcoming must-see art exhibitions. Users can get a glimpse of a gallery or exhibition and read what the critics have to say before visiting. ...
Digital marketing to be central to England's rugby World Cup
21 Mar 2012 | by John Reynolds
Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while..., Vaughan said. Digital marketing is likely to involve England Rugby 2015, working with top individual ... are primarily located in the north of England and are a different demographic to rugby union fans. Further ...
Gov campaign educates teens about rape
05 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, which were directed by 'This is England' creator Shane Meadows. The rape awareness ad has been created ...
Carlsberg unveils Euro 2012 app
01 Mar 2012 | by Gemma Charles
by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
