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The Week

Defra (The Department for Environment, Food and Rural Affairs) has hired Andrew Whyte as comms director. He joins from Arts Council England. Hammerson, the real estate firm, has appointed Fishburn Hedges' co-head of financial practice Morgan Bone as director of corporate comms. The Lawn Tennis ...

Supermarkets dominate as Katrina hurts Swiss Re

Asda, in second, promised to remove all salt from its tinned vegetables by the middle of 2006, and cashed in on cricket fever by offering free England shirts to Australians prepared to sing God Save the Queen in-store. Confirmation of gaming group 888.com's £700m IPO catapulted it to fourth. Stelios ...

Electrolux set to revive Flymo lawnmower brand

Scandinavia to its plant in North East England. Electrolux launched the Automower, which is now sold widely ...

Media Relations: Yorkshire mall set for £175k media support

-way pitch against Leeds-based England and Golly Slater-owned Northern Profile. ...

Corporate Rebrands: Surviving change

was The Sun's treatment of a Euro 2004 story about supplies that DHL had sent to Portugal for the England ...

News Analysis: PR stunts juggle risk with success

England's footballing defeat at the hands of Portugal in Euro 2004....'We carried out a survey of our in-store opticians and yes, we saw quite a few Swiss cash in,' says Asda PR manager Ed Watson, the man behind the 'Free Eye Test for the Swiss' offer - borne out of the decision by Swiss referee Urs Meier to disallow England's late quarter-final goal that could have clinched ...

Editorial: McDonald's shoots itself in the foot

weekend's France/England clash was even more ill-judged. Of course, MPs rightly have differing views ... such as the Government-backed Sport England's push to encourage people to take more physical activity (which kicked off ...

Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

across 105 selected stores in London and southern England. Around 10,000 cartons of Sainsbury's milk were ...

McDonald's reviews UK comms function

current remit is to maximise awareness of McDonald's' sponsorships of the Football Associations of England ...

Agencies share £1m Sainsbury's account

will share coverage of the south-east and east of England, Wales and the north of Scotland. Good Relations has been hired to cover developments in London, JBP for the south-west of England, Bromsgrove ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.