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Sarah Gower: On the starting blocks

have branched out. Following the riots across England last summer, criticism was aimed from some ...

Umbro sidelines John Terry from ad campaigns

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John...Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

Admiral, the British sportswear brand that manufactured football kits for some of England's top...manufacturing sportswear in 1966, when England won the World Cup. The company was a pioneer of the replica kit ...

The Work: New Campaigns - UK

Cider, lamenting England's absence from the Euro 2008 football championships. Set to the music ... bemoan England's failure to qualify for the tournament. The viral features England fans doing mundane ...

Wonderbra seeks women to appear on bra billboard

such as Toni Terry , the wife of Chelsea and England footballer John Terry. The images will be used in a ...

Nike under fire again over latest Rooney foot injury

were to blame for Wayne Rooney's latest foot injury, which could sideline the England and Manchester...Duberry accidentally stood on his foot when challenging for the ball. He is now certain to miss England ... England and Arsenal striker, added in his Sun column: Rooney s boot looked like it didn t give him proper ... . Rooney, who missed crucial matches in England s last European Championship and World Cup because ...

Animal rights activists call on Beckham to stop promoting kangaroo leather boots

Animal rights group Viva! will call on England captain Beckham to stop wearing and promoting the Adidas Predator Pulse, made from leather from kangaroos. Although the shoes are made from the skins ... promoting the boots. Last year, the group issued a press release to coincide with England's loss to Portugal ...

Race campaign groups refuse Nike anti-racism wristband cash

Following England player Gary Neville's criticism of the sportswear giant in February, the Italian and Spanish groups have said they will not take the money from a multinational. Carolos Ferreyra Nunez, a ... companies seem to be doing at the moment. "The FA and the England team have always campaigned against ...

England prays for a comeback as do Camelot and Mateus Rose

-Cola and Adidas, two companies which sponsor the England captain and had planned campaigns around the star ...

Umbro land Adidas man for strategy

not affected Umbro s pounds 50m five-year agreement with the Football Association to provide England s kit ... deals with footballers including England strikers Alan Shearer and Michael Owen. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.