Nationwide shifts from TV advertising to direct-response media
07 Jul 2009 | by Alex Brownsell
to renew its 7m-a-year sponsorship of the England football team. ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
of England are the most likely to be sent commercial mail after their death. The most-affected area is Hull ...
City Republic: The numbers and the damage done
27 Oct 2008 | by Stephen Foster
. Even the Bank of England, reluctantly, has agreed to swap mortgage-backed securities, the original ...
Nationwide flags mutual status in football drive
18 Apr 2007 | by Joanna Bowery
Under the Sponsored by you campaign, developed by Leagas Delaney, Nationwide claims that it is handing all the benefits of its 30m-plus sponsorship of the England, Scotland, Wales and Northern Ireland ... website, is part of a wider brand campaign due to break in July. Nationwide renewed its England football ...
TNT Post partners with Tribe for regional deliveries
11 Apr 2007 | by Alex Donohue
The deal follows a trial campaign conducted by Tribe in South West England in March, which involved various marketing stunts aimed at engaging with local businesses and demonstrating TNT Post s mailing services. TNT Post now plans to roll out the activity through Tribe across the country ...
American Express owns up to 0% loan rate gaffe
14 Jun 2006 | by Joanna Bowery
to some Scottish consumers after a mailer had urged them to support England in the World Cup. American ...
WWAV wins £5m Debt Free Direct media business
11 Jan 2006 | by by Staff
The company, which offers advice to people in debt across England and Wales, uses TV press, inserts, Teletext and radio in its media mix. WWAV won the business from the previous incumbent ARM Direct. Peter Mitchell, managing director of WWAV Rapp Collins Media, said: "In addition to being ...
DMA launches campaign to plant 10,000 trees
25 Aug 2005 | by by Julia Pearlman
in the autumn, and focus on raising awareness of the recycling message among local authorities across England ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
concentrated on raising awareness and was the first sponsor of the England team. The company has now re-emerged as a response-driven brand. "There's still a latent awareness that Green Flag sponsored the England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
