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CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

150,000 new players to our national game a target that will be tracked via Sport England s Active ...

CREATIVE STRATEGY: A pint of brand, please, Magners

, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England....of the man who doesn t know his own strength, which featured in the breaks during the recent England ...

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Lucozade Sport to roll out 'biggest' campaign for World Cup

affiliation with the England football team and sponsorship of the Fifa World Cup coverage on ITV....England's Roar', includes an outdoor advertising campaign starting in May and featuring Liverpool captain ... kicks off in May and offers consumers the chance to win a share of one million official England prizes, including classic England shirts, flags and caps. The campaign will also include digital and social media ...

Mark Ritson on Branding: Heinz meanz business

was added in 1876. In 1886, Heinz went to England carrying a sample case, and came home with orders for seven products. By 1905, the company had a factory in England. The Heinz Company is worth more than ...

Fullers backs England rugby ahead of RBS Six Nations opener

LONDON - Fuller's London Pride is once again lending its support to the England rugby union team...The premium cask ale brand, which is also supporting England cricket and football, will run a high-profile marketing campaign ahead of tomorrow's clash between England and Italy. The print ad, created by DCH ... supporting England's faltering cricket team in the West Indies through perimeter advertising until April ...

City Republic: The numbers and the damage done

. Even the Bank of England, reluctantly, has agreed to swap mortgage-backed securities, the original ...

Trident kicks off sampling work

education in England, has hired Haygarth to handle a series of direct projects this summer. The agency has ...

School Food Trust hires Spinnaker for meals brief

The aim of the campaign for The School Food Trust , which was set up by the Department for Children, Schools and Families, is to get 1m more children in England to eat school lunches by the end of 2010. Spinnaker has created a pack to be sent to headteachers which includes National Curriculum ...

Warburtons seeks lead direct agency

Chemistry meetings will take place this week, with a shortlist to follow. The brief, which has not yet been issued, is expected to ask agencies for suggestions on how to raise the brand s profile in the South of England using customer relationship marketing and on-pack promotions. Warburtons already ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.