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Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Incentivated wins VisitBritain mobile task

SMS as a customer acquisition tool for over a year with positive results. Amanda Smyth, England ...

FT to launch text voucher campaign to target young readers

LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl

New B2B agency launches in North West

Jordan Communications is based in the North West of England and has been launched by Julian Jordan, a former head of media relations for OneTel. At launch, the agency's clients include US software company Touchstar Software and contact centre specialist Telecom Applications. The agency is Jordan ...

Water supplier in relocation drive

water shortages in the South of England.

Retail News: PC World in data retrieval service

The service will retrieve lost files such as picture and word documents from memory sticks and hard drives. The roll-out of the data-recovery offering in the retailer's 152 stores follows a trial in five stores in North-West England. PC World said the number of consumer enquiries about data ...

DMA launches campaign to plant 10,000 trees

in the autumn, and focus on raising awareness of the recycling message among local authorities across England ...

Direct News: Shere Khan plots first digital work

The company, which owns restaurants across the North West of England as well as a chain of Shere Khan Express takeaway stores, plans to expand having secur-ed supermarket distribution for its curry sauces and poppadums. Interactive Agency Rippl-effect has been appointed to develop the online ...

DMA lines up speakers for mobile marketing one-day seminar

of operations at Flytxt; Jenny McGee, head of England CRM and online marketing at VisitBritain; and Amanda ...

Eidos hires Billington Cartmell for football game task

of Carlsberg's England and FA Cup sponsorships and is also responsible for the Lucozade Sport promotional ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.