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CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

150,000 new players to our national game a target that will be tracked via Sport England s Active ...

MRM Meteorite wins Vauxhall DM brief

12 Jan 2012 | by Sara Kimberley

advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...

LoveFilm promotes London Zoo's Penguin Beach

27 Jul 2011 | by Sarah Shearman

's new Penguin Beach attraction, the largest enclosure for the bird species in England.

Tesco eyes Olympic tie via Clubcard partners

28 Jun 2011 | by Sarah Shearman

sports sponsorships have included a deal with The Football Association as the Official England Supermarket for women s football in England from 2007 to 2010. It was also the official supplier of the England men s football team for the World Cup in 2010. Tesco is expanding its Clubcard programme under ...

CREATIVE STRATEGY: A pint of brand, please, Magners

15 Jun 2011 | by Simon S Kershaw

, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England....of the man who doesn t know his own strength, which featured in the breaks during the recent England ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

AIS lands DMA Awards Grand Prix

09 Dec 2010 | by Sara Kimberley

England rugby campaign....the live experience of the England rugby team s matches to its customers who were unable to get tickets ... the country, which, for the first time, broadcast the England games in 3D. To create a suitable stadium ...

CREATIVE STRATEGY: Hyundai's World Cup efforts in need of a Rooney

24 Jun 2010 | by Simon S Kershaw

Work at it. I wish I had a quid for every time I ve seen "result" or "England expects" in a headline ...

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

27 May 2010 | by Simon S Kershaw

-course dinner. Like footy-fans and fashionistas, foodies can bore for England on their chosen topic. A brand ...

Seven Squared sets up B2B unit

06 May 2010 | by John Reynolds

with England manager Fabio Capello. The magazine is sent to all LMA members across the country, as well ...

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