to remove filtersWhen social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...
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Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
= ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
- it was fabulous. - What was your finest hour? Taking my dad to a Wales vs England rugby game and post ...
CSR departments are redundant, says Unilever's Weed
29 Nov 2011 | by Matthew Chapman
as a reaction to the slums of Victorian England. Weed claimed the firm's factories only produced a ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
Sector Insight: Deodorants and body sprays
13 Jul 2011
and Henkel's Right Guard are the most notable non-Unilever brands. Nivea for Men sponsors the England ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
Gillette calls on rugby stars to drive sales of Fusion ProGlide
13 Jan 2011 | by John Reynolds
Proctor Gamble, the owner of Gillette, is a high-profile user of sport stars, including Thierry Henry and Roger Federer, to endorse its products. The new teaser ads mark the first time that England international Wilkinson, a Gillette brand ambassador since 2008, and Ireland star O Driscoll, have appeared ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
of incompetence during England s opening World Cup match this summer against the USA. As Steven Gerrard scored to give England the lead, 1.5 million of those watching the game on ITV were treated to the sight of an ad for Hyundai rather than the goal . England fans vented their wrath online, with some posters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
