Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
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CSR departments are redundant, says Unilever's Weed
29 Nov 2011 | by Matthew Chapman
as a reaction to the slums of Victorian England. Weed claimed the firm's factories only produced a ...
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
exposure: Radio O2 - Baked in a pie Script: We open at the England rugby training camp ... and eat your pumpkin-seed salad! Sean Bean: While the England team battle for the cause in New Zealand ... to 2020 to register. Sean Bean: Get up for England. O2. Legal line: Limited numbers. Over-18 only ...
Sector Insight: Deodorants and body sprays
13 Jul 2011
and Henkel's Right Guard are the most notable non-Unilever brands. Nivea for Men sponsors the England ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
Gillette calls on rugby stars to drive sales of Fusion ProGlide
13 Jan 2011 | by John Reynolds
Proctor Gamble, the owner of Gillette, is a high-profile user of sport stars, including Thierry Henry and Roger Federer, to endorse its products. The new teaser ads mark the first time that England international Wilkinson, a Gillette brand ambassador since 2008, and Ireland star O Driscoll, have appeared ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
of incompetence during England s opening World Cup match this summer against the USA. As Steven Gerrard scored to give England the lead, 1.5 million of those watching the game on ITV were treated to the sight of an ad for Hyundai rather than the goal . England fans vented their wrath online, with some posters ...
Sector Insight: Men's grooming
15 Sep 2010 | by Jane Bainbridge
on their appearance. Nivea for Men is an official supplier to the England football team while Ulltra has linked up ...
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers ...
Nivea prepares to hire digital agency
05 Aug 2010 | by Matt Williams
the brand's four-year sponsorship of the England football team ahead of the Fifa World Cup. The work ...
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