Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... and communications director Mark Jones has already left. Brit signed a four-year deal with the England and Wales Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
RBS Group thanks customers with movie ticket giveaway
19 Oct 2011 | by Matthew Chapman
DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...
Nationwide's Andy McQueen on life after Little Britain
29 Sep 2011 | by Andrew McCormick
assistance throughout the banking crisis. A high-profile 20m sponsorship of the England football team has ... of 15 people, which has been central to its marketing activity since its 20m England sponsorship ended ...
Sector Insight: Debit and credit cards
28 Sep 2011 | by Jane Bainbridge
-card interest rates, despite the Bank of England base rate remaining at 0.5% during the past year ...
Nationwide launches new 'On your side' brand positioning
16 Sep 2011 | by Alex Brownsell
summer alongside the FIFA World Cup in South Africa, to promote the brand s sponsorship of the England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
