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Brand of the Year 2011 shortlist

-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...

Sector Insight: Debit and credit cards

-card interest rates, despite the Bank of England base rate remaining at 0.5% during the past year ...

Sector Insight: Personal loans

to Mintel, based on Bank of England figures. In 2010, this is predicted to have fallen to 20.9bn. Total ...

BR Video: Nationwide right to drop England sponsorship

Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England.... "England were rubbish. I wouldn't want anything to do with them." IT manager Richard, 45, said: "You only really want to sponsor success. The England football team is not a good name, at least not for the next couple of years." But company director Roger said being aligned with the England team was still ...

Online ad spend: Internet establishes itself as a major advertising medium

to PricewaterhouseCoopers LLP a limited liability partnership incorporated in England. PricewaterhouseCoopers LLP is a ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

in England. PricewaterhouseCoopers LLP is a member firm of PricewaterhouseCoopers International Limited ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

( www.pwc.com/uk ) a limited liability partnership incorporated in England. PricewaterhouseCoopers LLP ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.