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Brand in the news - Brit Insurance

Despite branding the Oval cricket ground for a number of years, it has not significantly increased levels of awareness. So is sponsoring the England cricket team a bad idea? As always, it depends ... with cricket by sponsoring the England team will increase the brand's gravitas. It might also mark the start ...

Lloyds signs up Wolff Olins

The bank announced last week it would retain the Halifax and Bank of Scotland brands, although it is yet to confirm plans for the full portfolio. Bank of Scotland will be the primary retail and corporate banking brand in Scotland, while Lloyds TSB and Halifax will remain active in England and Wales ...

Lloyds TSB to retain Halifax and Bank of Scotland brands

Although the company is yet to announce plans for the full portfolio of brands it would acquire with HBOS, including Birmingham Midshires and Clerical Medical, the Lloyds TSB and Halifax brands will remain active in England and Wales, Bank of Scotland will operate in the retail and corporate banking ...

The week in Marketing: 28 October 2008

of England are the most likely to be sent commercial mail after their death. The most-affected area is Hull ...

Financial crisis changes consumers' online habits

that Northern Rock had asked for emergency funding from the Bank of England. His habit of breaking big stories ...

The week in Marketing: 1 October 2008

hosted in England took place in 1966, when the home nation trium-phed. The tournament would be the first ...

Middle East investors use sport to build brands

, with Emirates the title sponsor of the IRB London and Edinburgh Sevens tournaments and the England Sevens team ...

Latest Bradford & Bingley campaign targets football fans

's World Cup Qualifier between England and Andorra on Setanta. The brand will also advertise during Wednesday's key fixture between England and Croatia. The current activity follows on from a major 10m ...

Dramatic ad slump forecast for ITV1 and other commercial channels

and England's progress to that tournament's final in September, agencies say that a decline was always likely ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities

couple of years. Npower launched its first smart meter trials in the North East of England in August ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.