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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 Feb 2012

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

MRM Meteorite wins Vauxhall DM brief

12 Jan 2012 | by Sara Kimberley

advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

that making advertising for clients is a bit like managing the England team. And no, it's not because ...

Brands navigate the Euro maze

08 Dec 2011 | by Alan Mitchell

of England's monetary policy committee, said publicly on the News at Ten, two weeks ago: 'Who knows where we ...

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

17 Nov 2011 | by Nicola Clark

Danielle Crook arrives for our interview fresh from pledging her allegiance to the Queen of England. While this may seem an unusual way to spend a morning, it is the final part of her journey to becoming a British citizen. Crook, who grew up in Switzerland, has made the UK her home since 1999 ...

Diageo's Matthew Barwell is redefining Europe

10 Nov 2011 | by Gemma Charles

about his last family holiday to Kenya, this summer, after which his sons returned to England stating ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...

Nationwide's Andy McQueen on life after Little Britain

29 Sep 2011 | by Andrew McCormick

assistance throughout the banking crisis. A high-profile 20m sponsorship of the England football team has ... of 15 people, which has been central to its marketing activity since its 20m England sponsorship ended ...

Helen Edwards on Branding: Why flag-waving is flawed

21 Sep 2011 | by Helen Edwards

The most noticeable ad on air at the moment is the 60-second spot launching Vauxhall's sponsorship of the home nations football teams. The ad is an easy-to-watch amalgam of ordinary British people, England ... to make the World Cup. In last year's finals, England failed to score against Algeria, ranked 46th ...

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