When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
holiday destination? New England for the lifestyle and Florida for the roller coasters. If you had ...
More than half of UK businesses plot marketing budget increase
22 Feb 2012 | by Alex Brownsell
employees). Businesses in the South East of England displayed the highest levels of confidence, while ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
of England's monetary policy committee, said publicly on the News at Ten, two weeks ago: 'Who knows where we ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
Danielle Crook arrives for our interview fresh from pledging her allegiance to the Queen of England. While this may seem an unusual way to spend a morning, it is the final part of her journey to becoming a British citizen. Crook, who grew up in Switzerland, has made the UK her home since 1999 ...
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
about his last family holiday to Kenya, this summer, after which his sons returned to England stating ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
Nationwide's Andy McQueen on life after Little Britain
29 Sep 2011 | by Andrew McCormick
assistance throughout the banking crisis. A high-profile 20m sponsorship of the England football team has ... of 15 people, which has been central to its marketing activity since its 20m England sponsorship ended ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
