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John Lewis and Dixons in spat over ad

John Lewis's "middle England" appeal....Poster ads in the London Underground, launched by DSGi, the owner of the Dixons.co.uk, are in the style of a John Lewis ad and written in the signature John Lewis Green font. The ads read: "Step into middle England s best loved department store, stroll though haberdashery to the audiovisual department ...

And in the real world...Tesco, JJB, Barclays, house prices, music industry and more

Property prices in England and Wales rose by nearly 1,500 this month while the number of sellers went up by a fifth, according to figures from Rightmove, the property website. Source: Times Sports Direct chairman Mike Ashley has put pressure on JJB Sports executive chairman Sir David Jones ...

Brand Health Check: Adidas

, and the first home Ashes series since 2005. The Lions and England cricket team are both sponsored by Adidas ... that 'Impossible is nothing'? We asked Peter Gandolfi, a former director of brand strategy of England football ... , which handled the launch of Umbro's latest England football strip. Peter Gandolfi chairman, Gandolfi ...

And in the real world... Vauxhall, BA, Boots, Pearson and more

of England's senior policymakers warned that unemployment would continue to climb this year and next ...

And in the real world...Bank bailout bill, Tesco, T-Mobile and more

with the Bank of England this week in a bid to bolster their levels of mortgage lending. Source: The Times ...

The Marketing Profile: Tim Parkinson of Umbro

It's just too easy to stereotype the typical England football fan: white; likely to be carrying a...as Tailored by England' and is intended to appeal to all fans of the national side, not just the hardcore who ... Parkinson. There are 208 different ethnic groups in England and we wanted to show that it was as much ... 's other football partners, including Premiership club Everton. The inclusiveness of the England kit ...

And in the real world... Mars, BBC, Lloyds, Bank of England and more

to avoid a repeat of the financial crisis. Source: The Guardian The Bank of England will today reject ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

marketing pedigree. Justin King's success at reviving Sainsbury's as a middle-England retailing powerhouse ...

Sony unveils idents for football World Cup sponsorship on ITV

LONDON - Sony UK is running a series of idents to support its exclusive sponsorship of England

And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

Mortgage approvals grew by 19 per cent between January and February, signalling that the housing market is beginning to show signs of recovery, according to figures from the Bank of England. Source Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.