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BMW replaces Land Rover as RFU vehicle sponsor

12 Apr 2012 | by John Reynolds

will also invest in various levels of the game through the partnership, including title sponsors of England's rugby development programme and front-of-shirt sponsors of the England Under-16s, Under- 18s and Under ... by the antics of some of the England squad during the Rugby World Cup in New Zealand last year, including ...

RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its...marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... on England players, with features such as interactive content, extended profiles, interviews, and behind ... to announce key sponsorship deals ahead of the 2015 World Cup, to be held in England. While its sponsorship ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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