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Reebok 'ZigTech' by DDB Berlin

DDB Berlin's new spot for Reebok features Chad Ochocinco of the New England Patriots.

ITV forced to pay for Nike's World Cup ad howler

Viewers in the south of England and Wales missed the final six seconds of the ad, which showed Cristiano Ronaldo running up to take a free kick and included an endframe with Nike's logo and website address. The UK's largest commercial broadcaster has "apologised unreservedly" to Nike and blamed a ...

Fallon unveils new Sony Bond ad: Watch it here

The 70-second spot breaks at 7.30pm tonight before the England football match on Setanta and stars Bond's latest incarnation, Daniel Craig, standing amid a series of dramatic explosions. The spot opens on a close up of Bond's face. As the camera pans out to a wider shot, we see the secret agent ...

Nike 'kick it' by Simons Palmer Denton Clemmow and Johnson

A late entrant into the UK football boot market that was dominated by Adidas, Nike wanted to show that it understood football culture and the commercial underscored its commitment perfectly. It featured the then Arsenal and England striker Ian Wright, juxtaposing shots of live action from around the world ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.