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Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

ITV forced to pay for Nike's World Cup ad howler

Viewers in the south of England and Wales missed the final six seconds of the ad, which showed Cristiano Ronaldo running up to take a free kick and included an endframe with Nike's logo and website address. The UK's largest commercial broadcaster has "apologised unreservedly" to Nike and blamed a ...

The Work: New campaigns - UK

planner: Terry McParlane Production company: Outsider Director: Russell England Editor: Simon Wilcox ...

Asda signs Shane Meadows for TV ad

The ad, which is currently in post-production, was created by Fallon and features children from the north of England mucking around and playing tug of war in their school uniforms. It aims to highlight ... in featfilms such as This is England, which won the 2008 Bafta for Best British Film. Meadows' most recent ...

The Work: New Campaigns - UK

Cider, lamenting England's absence from the Euro 2008 football championships. Set to the music ... bemoan England's failure to qualify for the tournament. The viral features England fans doing mundane ...

Power 100 Marketers of 2008: 51-100

is an official sponsor of the England, Scotland, Wales and Northern Ireland football teams. Gandolfi has overseen ... and Robinsons. 95. Jonathan Hill, Football Association B i NEW The England football team's failure ... the past year, and welcomed Nike's acquisition of England's kit supplier, Umbro. Last year Hill, who still ...

Digital: Umbro in QR push for England shirt

Umbro has launched a website and mobile internet portal to promote the launch of its latest England...The shirt has a QR code embedded in the collar, which fans can scan using the camera on their mobile phone. They can then use the code to download free England content and competitions to their handset. The initial prizes will be tickets to an England match and a signed England shirt. The site ...

Digital choice: England away-shirt label

: it is great to see the England football team keeping up with digital trends. Umbro's latest England away ... exclusive content from Umbro and the England football team. This is the first football shirt to use QR ... to England fans. Brands face big enough problems trying to get the offline world online without having ...

The Work: Private view

There are eight of us at Adam Young's Bombardier Brief: Promote Bombardier as the "Drink of England" Agency: Mustoes Creative directors: Ben Friend, Simon Brotherson Director: Bitstate Production company: The Eberling Group Exposure: TV idents 2. VSO Project: Chain reaction Client: Amy ...

David Beckham strips off for Giorgio Armani ad

LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani...s suits as part of the England squad s 2006 World Cup campaign in Germany. The Giorgio Armani deal, which ... few years ago while I was working with the England team when he designed our World Cup suit. I ve ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.