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Brand Health Check: JJB Sports

Given how quick JJB Sports was to blame its poor sales figures on the England football team's failure to qualify for this summer's Euro 2008 tournament, it would come as little surprise if it now jumped on the Team GB bandwagon in the hope that some of Britain's recent Olympic success rubs off on it ...

Asda signs Shane Meadows for TV ad

The ad, which is currently in post-production, was created by Fallon and features children from the north of England mucking around and playing tug of war in their school uniforms. It aims to highlight ... in featfilms such as This is England, which won the 2008 Bafta for Best British Film. Meadows' most recent ...

Asda signs Shane Meadows for TV ad

The ad, which is currently in post-production, was created by Fallon and features children from the north of England mucking around and playing tug of war in their school uniforms. It aims to highlight ... in featfilms such as This is England, which won the 2008 Bafta for Best British Film. Meadows' most recent ...

SMEs build big brands with small budgets

when things get tough.' Case studay Tyrrells Potato Chips When flooding struck the West of England ...

The Work: New Campaigns - UK

Cider, lamenting England's absence from the Euro 2008 football championships. Set to the music ... bemoan England's failure to qualify for the tournament. The viral features England fans doing mundane ...

Beckham shows his balls in 100ft Armani poster

The ad is part of the former England football captain's 10m three-year deal with Emporio Armani, which he signed last year. The black and white image shows Beckham standing in a pair of white Emporio Armani briefs set against the backdrop of Malibu Beach in California. There have been rumours ...

Wonderbra seeks women to appear on bra billboard

such as Toni Terry , the wife of Chelsea and England footballer John Terry. The images will be used in a ...

Euro 2008 sponsors struggle to raise awareness

LONDON - England's failure to qualify for Euro 2008 has hit the tournament's official sponsors...UK sales will be down by 15m due to England's absence, has fallen from 5.5% in 2004 to 1.5% in 2008 ...

Power 100 Marketers of 2008: 51-100

is an official sponsor of the England, Scotland, Wales and Northern Ireland football teams. Gandolfi has overseen ... and Robinsons. 95. Jonathan Hill, Football Association B i NEW The England football team's failure ... the past year, and welcomed Nike's acquisition of England's kit supplier, Umbro. Last year Hill, who still ...

The Marketing Profile: Rick Bendel of Asda

expansion in the South East of England, he is likely to have more to celebrate this year. Career history ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.