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Umbro sidelines John Terry from ad campaigns

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John...Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

Admiral, the British sportswear brand that manufactured football kits for some of England's top...manufacturing sportswear in 1966, when England won the World Cup. The company was a pioneer of the replica kit ...

The Annual 2011: Top 10 celebrity ads

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Sector Insight: Sports clothing and footwear

on the day England played the US. Indeed, one in 10 consumers say they are likely to buy more sportswear ...

Brand of the Year 2011 shortlist

-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...

Corporate hospitality feels the pinch

free in celebration of the England team being crowned the highest-ranking Test side. Other major ... , the Wimbledon tennis tournament and the Henley Royal Regatta, as well as during England cricket matches ... VIPs, plus cast and crew, the club took on a New England boarding-house theme, with black ...

Reebok 'ZigTech' by DDB Berlin

DDB Berlin's new spot for Reebok features Chad Ochocinco of the New England Patriots.

Dr Martens signs Agyness Deyn to flag up British roots

in England and has expanded its factory in Northamptonshire. ...

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Top 10 marketing mishaps of 2010

of incompetence during England s opening World Cup match this summer against the USA. As Steven Gerrard scored to give England the lead, 1.5 million of those watching the game on ITV were treated to the sight of an ad for Hyundai rather than the goal . England fans vented their wrath online, with some posters ...

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