Starbucks to open 200 drive-thru stores
01 Dec 2011 | by Matthew Chapman
and the north of England. Starbucks is looking to expand the reach of its coffee by agreeing licences to sell ...
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PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
KFC takes on McDonald's with coffee ads
01 Nov 2011 | by John Reynolds
. The outdoor ads, which will initially run in the Tyne-Tees region of north-east England, will highlight ...
Domino's Pizza to open store in Tesco
12 Oct 2011 | by Matthew Chapman
period, buoyed by the performance of its iPad app. The pizza brand currently has 553 stores in England ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
Subway hires Burger King's Akhtar as marketing director
15 Mar 2011 | by Arif Durrani
to leave to train for ordination at the Church of England. Akhtar will assume responsibilities ...
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers ...
Domino's prepares campaign to promote new sandwich menu
14 Jul 2010 | by John Reynolds
The pizza chain has rolled out its lunchtime menu across its 496 stores in England after soft-launching it in select outlets late last year. Domino's is now set for a marketing splurge behind its menu in the second half of the year. The company has heavily invested in social networks as part of its marketing ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brewers to boost sales, but as official beer of the England football team, Carlsberg is running its ... of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
