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Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy ... , entertainment and other sports and encouraged to go that extra mile to "give their all for England ...

Carlsberg launches star-studded football-focused ad

Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put ... and Ray Mears, to show what it means to be a "true England fan." Fans then graduate from the Academy ... behind our team. England has the best fans in the world and we wanted to celebrate this, whilst retaining ...

Mars 'work rest play your part for England' by AMV BBDO

The spot is set around a tense penalty shoot-out involving England, with van Persie and his fellow Dutchmen seeing their efforts spectacularly saved by an unlikely replacement for England s injured goalkeeper. ...

Schweppes summer campaign celebrates British heritage

to England in the 18th century. The 'Start Of Summer' campaign showcases Schweppes Original Lemonade ...

Mars kicks off its Euro 2012 ad campaign

May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ... 100,000 "official special-edition" England shirts through an on-pack promotion. The ad is set around a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...

PizzaExpress launches celeb-led campaign

The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...

Lucozade Sport 'Faster. Stronger. For longer' by Grey London

Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...

Review of the Year: Top 10 marketing mishaps in 2011

handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ... . 7. ENGLAND'S DWARF-TOSSING RUGBY TEAM The England rugby union team's trip to New Zealand was overshadowed by a succession of off-field incidents. England vice-captain and royal husband Mike Tindall ...

The Annual 2011: Top 10 celebrity ads

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Advertiser of the Year: Stella Artois

. An extension of the Priority campaign was used to leverage O2 s sponsorship of the England team at the Rugby ... with pies and beers that they could devour during England s early morning matches. The promotion was supported by a beautifully crafted ad and a Get Up For England app, which helped fans wake up in time ...

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