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Brand of the Year 2011 shortlist

-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...

Brits and their bank holidays

May bank holiday may be permanently moved to another time of year. England and Wales bank ... announced proposals to move the May Day holiday to St George's Day on 23 April in England and St David's Day ...

Irn-Bru's Scottish appeal lifts AG Barr

The soft drinks group's latest trading statement disclosed Irn-Bru had performed well in Scotland and had witnessed "excellent" growth in the north of England. Irn-Bru's performance comes despite no increase in its overall marketing budget over the past 12 months. But AG Barr, which also owns exotic ...

Carlsberg posts 12% lift following World Cup marketing

The financial results cover the six months to June 30, which includes the brand's advertising activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year's tournament. In the UK this included press and TV marketing in its role as the official beer of the England ...

BR Video: Kit Kat is successfully hijacking the World Cup

, featuring the England flag, which was mentioned by a number of people in our video. However, out ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ... " an association with the England team, despite not being an official sponsor. Four years ago, Mars undertook its ...

 

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